MARKETING COMMUNICATIONS & CREATIVE, WITHOUT THE CRAP
MARKETING COMMUNICATIONS & CREATIVE, WITHOUT THE CRAP
MARKETING COMMUNICATIONS & CREATIVE, WITHOUT THE CRAP
Safe is dead. Let’s cause some trouble.
Safe is dead. Let’s cause some trouble.
Safe is dead. Let’s cause some trouble.
If you’re not thought of, you’re not bought. And if you’re not bought, you’re dead.
If you’re not thought of, you’re not bought. And if you’re not bought, you’re dead.
If you’re not thought of, you’re not bought. And if you’re not bought, you’re dead.
Los Angeles . London . Sydney . Auckland .
Brand building isn’t an operating cost. It’s capital investment. Ask your CFO.
Brand building isn’t an operating cost. It’s capital investment. Ask your CFO.
Brand building isn’t an operating cost. It’s capital investment. Ask your CFO.
If you’ve never stress-tested
your performance spend,
you’re not funding growth,
you’re funding failure.
If you’ve never stress-tested
your performance spend,
you’re not funding growth,
you’re funding failure.
If you’ve never stress-tested
your performance spend,
you’re not funding growth,
you’re funding failure.
This will hide itself!
Cutting through the noise with sharp ideas, fearless strategy and creative that refuses to blend in.
"Efficient? Nah. It’s the lie you won’t tell your CFO so you can keep mainlining performance crack."
Paul Ruscoe
Only ~5% of your buyers are ever in-market.
If you blow 95% of your budget chasing them, you’re torching 400x more per head than the buyers who actually fuel growth.
"Almost half of revenue swings with Brand Interest. Salience isn’t soft measure, it’s how brands stay alive."
2025 Case Study across various US e-commerce brands.
"Advertising works by reminding people about brands they know when they need a product."
Erwin Ephron
Only ~5% of your buyers are ever in-market.
If you blow 95% of your budget chasing
them, you're torching 400x more per head than the buyers who actually fuel
growth.
"Advertising works by reminding people about brands they know when they need a product."
Erwin Ephron
"Efficient? Nah. It’s the lie you won’t tell your CFO so you can keep mainlining performance crack."
Paul Ruscoe
"Almost half of revenue swings with Brand Interest. Salience isn’t soft measure, it’s how brands stay alive."
2025 Case Study across various US e-commerce brands.
Sick of wasting money on “best practice” that isn’t grounded in reality?
Sick of wasting money on “best practice” that isn’t grounded in reality?
"I bury marketing bullshit. Writing on marketing and media science without the fluff. 20 years in strategy, now calling out the myths and showing how growth really happens. Join me on my substack for a fresh voice and no BS."
Paul Ruscoe is a results focussed, award winning media strategist, with almost 20 years experience across all paid media channels. He has a proven track record of delivering effective media strategy, and exceptional client service in several markets, including the US, UK, Australia and New Zealand.
"I bury marketing bullshit. Writing on marketing and media science without the fluff. 20 years in strategy, now calling out the myths and showing how growth really happens. Join me on my substack for a fresh voice and no BS."
Paul Ruscoe is a results focussed, award winning media strategist, with almost 20 years experience across all paid media channels. He has a proven track record of delivering effective media strategy, and exceptional client service in several markets, including the US, UK, Australia and New Zealand.
Paul chews the fat with some of the sharpest media minds in the US. Join the action.
Paul chews the fat with some of the sharpest media minds in the US. Join the action.
Paul chews the fat with some of the sharpest media minds in the US. Join the action.
"I bury marketing bullshit. Writing on marketing and media science without the fluff. 20 years in strategy, now calling out the myths and showing how growth really happens. Join me on my substack for a fresh voice and no BS."
Paul Ruscoe is a results focussed, award winning media strategist, with almost 20 years experience across all paid media channels. He has a proven track record of delivering effective media strategy, and exceptional client service in several markets, including the US, UK, Australia and New Zealand.
Cut the crap, kill the guesswork. Turn ad spend into business results.